Global Digital Marketing Summit
Empowering Brand Value in Digital Era / “数”造品牌价值
The core of marketing is based on its value to consumers, and its responsibility to its business. In the past, exposure was what drove business growth for brands, and consumers’ awareness of brands relied on “interaction” and “placement”. Nowadays, the core of marketing is centered on being “brand-driven” and its “consumer value”. Only when consumers become the central focus, and brands continue to solve problems and offer “output” of value in the daily lives and touchpoints of consumers – ultimately providing a unified value experience for all customers – shall brands be able to establish a lasting awareness in the minds of consumers.
In this light, “Empowering Brand Value in Digital Era” will be the overall theme of GDMS 2018, while the question of how to deepen the bond with consumers through the creation of value will be crucial for marketers.
How to Register:
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