E-Commerce in Asia

As the digital revolution transforms shopping habits worldwide, emerging markets in Asia stand out as enormous opportunities for foreign investment. Rising internet penetration, a growing consumer base, and rapidly developing logistics infrastructure contribute to burgeoning e-commerce activity in all three of China, Vietnam, and India. Accessing these markets is complex, however, making it essential to weigh the benefits and drawbacks of various entry models and how they help or hinder access to target demographics and future growth. This report outlines the e-commerce markets in China, Vietnam, and India and offers guidance on establishing a presence in these vibrant regions.