From the year of 2003 to 2013, the total data capacity in the world has increased from 5 EB to 7,900 EB; by the year of 2020, the capacity will increase to 44 times as big, nearly 25.2 ZB. The same, inevitable situation taking place in China has also made it increasingly challenging to all the marketers and data professionals. By the end of 2013, the total number of Internet users in China will reach over 513 million, and the enterprise data is increasing by 55% per year.
Besides, China has been in a brand new era of mobility and social media. Mobile Apps are in its explosion. Meanwhile, the booming social platforms have thoroughly changed the way consumers communicate, as well as marketers and advertisers promote their brands, products and services. Digital marketing has been playing a more important role in our business.
Under such circumstances, "Digital and Data-Driven Marketing Asia 2014" is devoted to providing you with enlightenment, putting you at the frontier of data and digital marketing world. There will be about over 200 marketing professionals in a fantastic platform for learning, sharing and networking with the hottest topics, the latest technologies and the best practices from industry leaders.
For futher information and to register for the event, please see here.