Joonas Jukkara, Content Marketing Manager in Dezan Shira & Associates' Shanghai office, discusses what are the charateristics of Internet Challenges & Solutions When Doing Business in China.
Today’s opportunities for online investment in China cannot be questioned. The world’s second largest economy is currently experiencing huge growth in its e-commerce industry. With online retail volume increasing by 21.3 percent year on year in 2014 to US$1.98 trillion, China is now the world’s largest e-retailing market – a status it is likely to enjoy for years to come as more and more of its population gains internet access.
However, the rising fortunes of China’s e-commerce sector are not reflected in the quality of its internet; a fact that any foreign firm with a presence on the ground here will undoubtedly be aware. There are numerous problems with China’s internet that can either hinder or outright prevent various operations, including digital marketing and data communication, and thus limit how effective a China business can be. For more information about the topic you can also take a look at our China Briefing issue: Internet Challenges & Solutions When Doing Business in China