Lauren is a Senior Associate for Dezan Shira & Associates and Asia Briefing based in Shanghai, China, where she leads the firm’s campaign marketing activities. As Campaign Marketing Lead, Lauren works together with the marketing, editorial, and design teams to plan, coordinate, and execute campaign activities for the firm on both a regional and global level. She also supports Dezan Shira’s Australia Desk.
Prior to leading the firm’s campaign marketing, Lauren oversaw marketing for the North and East China regions where she managed campaign activities, media enquiries, event planning, and partnership development.
Lauren is originally from the United States and speaks English and Mandarin. She holds a Master’s degree in International Business from Shanghai Jiaotong University and an undergraduate degree in Marketing from Seattle University. She is also a member of Alpha Kappa Psi – the oldest and largest co-ed business fraternity to date.