Trang Nguyen (Jasmine)

Trang Nguyen (Jasmine) is an experienced branding and marketing specialist who heads up Dezan Shira & Associates’ marketing practice in Vietnam and ASEAN.  

As the Vietnam and ASEAN Marketing Associate, Trang is responsible for helping Dezan Shira & Associates develop strategic relationship with partners including chambers of commerce, trade organizations, embassies and consulates, and fellow service providers as well as managing the firm’s marketing activities across ASEAN. Having achieved master’s degree in Brand Leadership from the University of East Anglia (The United Kingdom) and three-year experience in assisting companies with building up brand equity, Trang has sound knowledge and hands-on expertise in brand development and marketing strategy.  

In addition to her professional life, Trang is an aspiring young female who participates passionately in social development activities. Her time devoted to social works has provided Trang with a keen eye for social and cultural issues, a voice for things that matter, and a strong desire to make the world a better place 

Trang's expertise:


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