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2

-

C

HINA

B

RIEFING

|

March 2014

Introduction

A Distant Ballad, A Home in the Dreams

(

遥远的歌谣梦里的家乡

)

Zhao Chengxiang (

赵澄襄

)

Chinese Painting, 150x95.5 cm

Wan Fung Art Gallery (

云峰画苑

)

wanfungart@126.com

|

www.wanfung.com.cn/eng/

| +86 21 6487 4072 * 107

Sabrina Zhang |

National Tax Partner

Dezan Shira & Associates, Beijing Office

china@dezshira.com www.dezshira.com

Before a foreign company decides to bring its products or services to the Chinese

market, it is important to first acquire a firm understanding of the relevant

regulatory environment. The Chinese government has put into place various

licensing and certification schemes to regulate its economic development and

ensure that products and services meet certain standards to safeguard public

health and interest.

For example, a company must first obtain a special license before it is allowed to

manufacture or sell food in China. Certain services, such as advertising, also require

licensing. Meanwhile, products such as toys and automotive parts must acquire

China Compulsory Certification (

CCC

), and specific electronic devices such as air

conditioners and refrigerators need to obtain energy efficiency certification. It is important to note that

China has its ownmandatory licensing and certification systems. This is often overlooked as some foreign

firms assume that licensing and certification from their home countries will suffice.

In this issue of China Briefing, we provide an overviewof the licensing schemes for industrial products; food

production, distribution and catering services; and advertising. We also introduce two important types of

certification in China: the CCC and the China Energy Label (

CEL

). We hope that you find this issue helpful

in giving you a basic understanding of the requirements for selling your products or services in China.

Kind regards,

For Reference

China Briefing and related titles

are produced by Asia Briefing

Ltd, a wholly owned subsidiary

of Dezan Shira Group.

Content is provided by Dezan

Shira & Associates. No liability

may be accepted for any of its

contents. For queries regarding

the content of this magazine,

please contact:

editor@asiabriefing.com

Issue 144

May 2014

This Month’s Cover Art