E-Commerce in Vietnam - Preview

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The speed of change in Vietnam can leave you
breathless. From 2013 to 2014, the proportion
of shoppers buying electronics online almost
doubled. The phenomenal opportunities in this
frontier market are here for
those who come prepared.
Always bear in mind that
this market is price-sensitive.
High-end retailers have
found success, but the
largest market is the low-
middle income segment of
the population, and getting
to know their spending
habits is vital. The country’s
new consumer class has
an appetite for clothes, shoes, cosmetics and
electronics. Vietnam’s internet users are young,
online mostly in the evenings, and are more likely
to access the internet via a laptop or cell phone
than a desktop computer. Successful businesses
tailor their websites to meet these needs.
In this issue of Vietnam Magazine, we aim to
provide readers with a complete understanding
of Vietnam’s e-commerce industry. We begin
by highlighting existing trends in the market,
paying special attention to
scope for foreign investment.
We then look at the most
common means for online
sellers to receive payment
in Vietnam, and examine the
industry’s tax and regulatory
f r amewo r k . Fi na l l y, we
conclude by discussing how
a foreign retailer can actually
establish an online company
in Vietnam.
Doing business in Vietnam
requires close interaction with the government,
and e-commerce is no different. Before selling to
Vietnam, government approval is required, and
selling unapproved products can land you in hot
water. This is why professional advice is always
needed in this complex yet rewarding market.
This Month’s Cover Art
Summer Day by Le Minh
Oil Painting on Canvas, 120x150cm
Green Palm Gallery
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Introduction
Kind regards,
Alberto Vettoretti