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11

Issue 30

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February 2016

·

I

ndia

B

riefing

Professional Services SMEs in Indiamay find that they need to outsource heavy HR functions such as contract drafting and review, payroll, staff manuals and visa support services. Dezan Shira & Associate can assist with all of these functions. For more information, please contact us at india@dezshira.com EXPLORE MORE

Employers that cannot compete financially with

others in their industry should consider locating

their business in Tier II or III cities, where salaries are

generally lower. Alternately, employers can seek to

offer job candidates and employees a wide variety

of career growth and learning opportunities, which

are highly valuable to graduates and professionals in

India.Whilemoney is important, it isnot the sole factor

that determines if an applicationwill benefit the firm.

Work-Life Balance

Employees in India typically view employer’s policies

for overtime, work-from-home as well as medical

and vacation leave as part of their work-life balance.

Companies that are fairly liberal with suchpolicies are

typically viewed in more favorable terms by Indian

professionals. Foreign employers in India should

recognize that families take priority over work and

adopt a family-friendly approach to support better

work-life integration.This canbeachievedby allowing

leave at short notice for family emergencies or a

flexibleholiday schedule that respectsdifferent ethnic

and religious groups’traditions.

Job Stability

Job security and stability are vital factors for graduates

and professionals making career decisions. Labor

experts note that it is not uncommon for Indian

candidates to accept a lower compensationpackage

for a more stable role and company over a higher-

paying, less stable job.While thismindset is changing,

andyoungprofessionals don’tmind taking less stable

jobs asmuch as older generations, there is still a clear-

cut preference for more stable jobs in India.

Working with Indians

BusinessetiquetteinIndiaisinformedbyacomplicated

mix of Eastern and Western traditions. For foreign

investors doing business in India, it is vital to cultivate

a basic understanding of local customs to remain

effective in meeting business goals.

Honor and shame play a more important role in

India than they do in the West. In the workplace,

these cultural influences can affect everything from

management to sales. In the event of unconstructive

management feedback, an Indian employee is more

likely to feel dishonored and shamed – with little

opportunity for recourse or redemption – than the

averageWestern employee. During the sales process,

aWesternexecutive that suggests that an Indianclient

should improve abusiness processmay inadvertently

dishonor or shame the client.

In India, it is important toappeal toaperson’s honor. In

fact,‘namaste’, a traditional greeting, loosely translates

to“I bow to the divine in you”. While this may appear

irrelevant, this demonstrates the importance of

beginning a discussion with a focus on honoring a

business colleague or associate, which can make a

difference on whether a consensus is reached with

an Indian counterpart.

Linear and Non-linear Work Styles

After establishing a relationship based on cultural

respect, it is important for foreign businesspeople

to consider how to achieve their business goals.

Western businesspeople often use a linear approach

to business strategy and processes. Under a linear

approach,abusinesspersonmayfollowastep-by-step

process to achieve goals by a certain date. Western

personnel may employ a direct and reductionist

method toachievegoals. A linear approachprioritizes

getting the job done.

In India, however, some local personnel may prefer

a more indirect and holistic method for their work.

This can be understood as a non-linear approach to

work. In a non-linear approach, personnel explore

their relationship with a web of factors that impact

a process or goal. A non-linear approach prioritizes

personal and professional development.

Foreign managers or salespeople in India that work

in a linear fashion may sometimes feel that locals are

unresponsive or disinterested in their business goals.

However, rather thanpassivityor disinterest, locals are

likely exploring their personal relationship with the

business process or goal before committing to the

best possible way to achieve that goal.

Foreignbusinesspeoplethatcreatevoiceopportunities

for locals – throughbusinessmeetingsor social events

– accommodate non- linear work styles without

compromising linear business objectives.