

16
- Human Resources and Payroll in China 2016-2017 (5th Edition)
Join us on Facebook
<Dezan Shira & Associates> <China Briefing>1.3 Candidate Identification
- By Selma Mo, Account Manager, Direct HR Shenzhen
In general, there are 3 types of candidates that can be identified during the recruitment process:
Due to the high activity level of the recruitment market in China, many demanded candidates do
not publish their information in generic databases as this might lead to thembeing overloaded with
irrelevant job offers. Many of these candidates are therefore only approachable via direct contact and
often only promote themselves via niche (e.g. industry-specific) channels and their personal network.
This also has the benefit that the candidates are able to realize a higher market value compared
with finding jobs via generic strategies (actively applying, publishing their profile in databases, etc.).
Candidate Identification
Candidate Type
Definition
Pros
Cons
Comments
Active Candidate
- Applying
Candidates who send their
resume to apply for an
online and/ or offline job
advertisement.
• Large pool
• Interested candidates
• Easy to obtain candidate
profile
• Low hit rate
• Fraud sensitive
• Marketing intensive
• Time consuming
screening
Most suitable for junior
positions and mass
recruitment
Passive Candidate
- Database
Candidates who have
published their profiles in
databases and who are not
actively applying to a job
advertisement.
• Large pool
• Candidate profiles
available
• Detailed search
specifications
possibilities
• Costly
• Low candidate interest
• Time consuming search
Most suitable for
generic mid-level
positions
Passive Candidate
- Direct Contacting
Candidates who have not
published their profiles in
databases and who are not
actively applying to a job
advertisement.
•
Qualified pool of
candidates
• High hit rate
• Lower fraud sensitivity
• Difficult to identify and
contact target candidates
• Only able to assess
candidate suitability after
having obtained the
candidate's profile
• Low candidate interest
• Resource consuming
• Small pool
Most suitable for
executive-level
positions and
specialists