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18

- Human Resources and Payroll in China 2016-2017 (5th Edition)

Attraction (Actively Applying Candidates)

The rate of candidates searching for career opportunities on online recruitment channels in China

is comparable with mature markets such as the United States and Europe.

China has the largest population of netizens in the world. The latest data from China internet

network Information (CNNIC) shows that there were 668 million internet users by the end of June

2015 – more than double the entire population of the United States. However, the market is highly

dominated by two main players:

51Job.com

and

Zhaopin.com,

who combined represent nearly

two-thirds of the market.

Online Recruitment Market Share

25.6%

38.4%

51 Job

Zhaopin

Others

36.1%