

18
- Human Resources and Payroll in China 2016-2017 (5th Edition)
Attraction (Actively Applying Candidates)
The rate of candidates searching for career opportunities on online recruitment channels in China
is comparable with mature markets such as the United States and Europe.
China has the largest population of netizens in the world. The latest data from China internet
network Information (CNNIC) shows that there were 668 million internet users by the end of June
2015 – more than double the entire population of the United States. However, the market is highly
dominated by two main players:
51Job.comand
Zhaopin.com,who combined represent nearly
two-thirds of the market.
Online Recruitment Market Share
25.6%
38.4%
51 Job
Zhaopin
Others
36.1%