E-Commerce in Asia

Published: July 2016

As the digital revolution transforms shopping habits worldwide, emerging markets in Asia stand out as enormous opportunities for foreign investment. Rising internet penetration, a growing consumer base, and rapidly developing logistics infrastructure contribute to burgeoning e-commerce activity in all three of China, Vietnam, and India. Accessing these markets is complex, however, making it essential to weigh the benefits and drawbacks of various entry models and how they help or hinder access to target demographics and future growth. This report outlines the e-commerce markets in China, Vietnam, and India and offers guidance on establishing a presence in these vibrant regions.

Download this e-Publication

  • No. of Pages: 10 pages

In this report:

  • Step-by-Step Guide to Establishing an e-Commerce Presence in Asia
  • China, Vietnam, and India e-Commerce Market Summaries
  • Investing in China, Vietnam, and India’s e-Commerce Markets 

As the digital revolution transforms shopping habits worldwide, emerging markets in Asia stand out as enormous opportunities for foreign investment. Rising internet penetration, a growing consumer base, and rapidly developing logistics infrastructure contribute to burgeoning e-commerce activity in all three of China, Vietnam, and India.

China’s e-commerce market is already the world’s largest, with established online shopping giants catering to the varied needs of increasingly discerning consumers who value the quality and trustworthiness of foreign products. The e-commerce industry in Vietnam is comparatively green, though improving infrastructure and connectivity present opportunities not just for sellers but also ambitious companies seeking to capitalize on the fractured nature of the country’s online retail industry. India is somewhere in between, boasting rapidly growing internet penetration and a massive potential consumption class as investors benefit from the recent relaxation of previously unclear and restrictive government regulations.

While e-commerce is a dynamic sector across Asia, entering the industry can pose considerable challenges. The rise of e-commerce is a relatively recent phenomenon in emerging markets, and the legal and regulatory environment is constantly shifting. Further, logistical issues such as unreliable delivery practices, unstable internet connectivity, and difficult rural access frequently complicate e-commerce operations throughout emerging Asia.

E-commerce in China, Vietnam, and India is complex, and accessing these markets necessitates innumerable considerations. Weighing the benefits and drawbacks of various entry models and how they help or hinder access to target demographics and future growth is essential when engaging with emerging Asia’s lively e-commerce sector. Although it is a complicated field to penetrate, successfully entering the industry can give companies access to vast new markets as they establish a foothold in the vibrant region.


Search Publications

Result per page
Scroll to top