F&B in China: Importing and Protecting Your Products
Riccardo Benussi, the manager of Dezan Shira & Associates International Business Advisory team, has been invited by the British Chamber to talk about F&B industry in China in terms of regulatory changes and IP Protection.
In the presentation, Riccardo Benussi will examine how foreign business can import F&B products in China, including the key steps and regulatory hurdles. Then, Riccardo will introduce how foreign F&B brands in China can be effected by IP issues and how they can raise their IP awareness in China. A Practical advice and real cases will be shared throughout. Attendees shall expect to receive tips on:
- How they can protect their IP in China as foreign F&B providers?
- How to import F&B products?
- How F&B market in China is changing?
Following Riccardo's presentation, Joel Bacall, Senior Client Manager at The Silk Initiative will share a case study on the topic of 'What to do with an existing brand in market that is being copied' to give more information about how to protect and stand out your brand as foreign F&B vendor in China.
Who should Attend:
F&B industry experts, decision makers who'd like to learn the new trends, regulations of Chinese market; Business owners would like to protect their brand properly in China
- 6:30pm-6:45pm Registration & Networking
- 6:45pm-7:45pm Presentation(Dezan Shira & Associates, The Silk Initiative)
- 7:45pm-8:00pm Q&A
- 8:00pm-8:30pm Networking
Thuesday, 24 October 2017, 6:30pm-8:30pm
No.9, Sub-lane 56, Lane 590, Weihai Lu, Shanghai, China
RMB 150 including two drinks and snacks.
To know more about the event, please check here