Event Details

F&B in China: Importing and Protecting Your Products


Riccardo Benussi, the manager of Dezan Shira & Associates International Business Advisory team, has been invited by the British Chamber to talk about F&B industry in China in terms of regulatory changes and IP Protection.  

In the presentation, Riccardo Benussi will examine how foreign business can import F&B products in China, including the key steps and regulatory hurdles. Then, Riccardo will introduce how foreign F&B brands in China can be effected by IP issues and how they can raise their IP awareness in China. A Practical advice and real cases will be shared throughout. Attendees shall expect to receive tips on:

  • How they can protect their IP in China as foreign F&B providers?
  • How to import F&B products?
  • How F&B market in China is changing?

Following Riccardo's presentation, Joel Bacall, Senior Client Manager at The Silk Initiative will share a case study on the topic of 'What to do with an existing brand in market that is being copied' to give more information about how to protect and stand out your brand as foreign F&B vendor in China.

Who should Attend:

F&B industry experts, decision makers who'd like to learn the new trends, regulations of Chinese market; Business owners would like to protect their brand properly in China


  • 6:30pm-6:45pm Registration & Networking
  • 6:45pm-7:45pm Presentation(Dezan Shira & Associates, The Silk Initiative)
  • 7:45pm-8:00pm Q&A
  • 8:00pm-8:30pm Networking


Thuesday, 24 October 2017, 6:30pm-8:30pm


No.9, Sub-lane 56, Lane 590, Weihai Lu, Shanghai, China


RMB 150 including two drinks and snacks. 

To know more about the event, please check here


British Chamber of Commerce Shanghai (BritCham)

The British Chamber of Commerce Shanghai (BritCham Shanghai) exists to support member companies and individuals working in Shanghai and throughout East China. BritCham Shanghai offers its members the opportunity to build a network in China. Members include UK nationals and companies, as well as those with strong interests in the UK.

Shanghai, China | October 24, 2017
No.9, Sub-lane 56, Lane 590, Weihai Lu, Shanghai, China


  • Riccardo Benussi

    Country of Origin: Italy
    Title: Deputy Regional Manager
    Office: Shanghai Office

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