Tapping into India’s Tier 2 and Tier 3 Cities: A Practical Playbook for Foreign Investors
Published: August 2025India’s Tier 2 and Tier 3 cities are fast emerging as the engines of the country’s next growth wave. For foreign investors, these rising hubs offer new markets, fresh talent pools, and untapped opportunities beyond traditional metros. The latest edition of India Briefing magazine serves as a practical playbook, delivering the insights and strategies needed to identify the right cities, choose the best entry model, and build long-term resilience in non-metro India.
India’s Tier 2 and Tier 3 cities are no longer just rising—they are becoming the powerhouses driving the country’s next phase of growth. With expanding infrastructure, policy support, and a growing consumer base, these regional hubs now present some of the most dynamic opportunities for foreign investors seeking growth beyond saturated metro markets.
The latest edition of India Briefing magazine serves as a hands-on playbook to navigate this shift. We highlight the emerging investment hotspots, unpack proven operational models, and provide strategies to build sustainable, resilient businesses in India’s evolving regional economies. From identifying which cities align with your industry, to structuring the right entry model and scaling for long-term success, this edition equips global businesses with the insights needed to make confident expansion decisions.
As India’s growth story expands beyond Tier 1 cities, the key question for investors is no longer if to enter Tier 2 and 3 markets, but where and how to seize the opportunity.
In this issue:
- Expanding Beyond Policy to Private- Sector Momentum: Pg 04
- Where to Play – Matching Cities to Industry Opportunities: Pg 07
- How to Enter – Models, Risk, and Setup Roadmap: Pg 10
- Scaling in Non-Metro India – Execution and Long-Term Growth: Pg 14
For tailored support, contact our advisors at India@dezshira.com.