To further strengthen Australia–China business exchange, AustCham Shanghai will host a Flexi Webinar on February 11th, bringing Flexible Members together with senior advisors to explore China’s economic outlook and evolving marketing trends. The programme features a forward-looking briefing on China’s 2025 Foreign Investment Encouraged Catalogue, followed by insights into changing consumer behaviour and emerging channels.
As China’s economy and consumer landscape shift, organisations must align strategy with emerging policy and market signals. This forum delivers concise 2026-focused economic and policy perspectives, marketing and consumer insights, and moderated dialogue to surface strategic implications, collaboration opportunities, and actionable priorities as well as a curated platform for peer learning and informed decision-making.
Date: Wednesday, 11 February
Time: 12:30 - 14:00 (China Standard Time)
Link: Meeting link will be sent to attendees upon confirmation of registration
Agenda:
- 12:15–12:30 Registration
- 12:30–12:40 Welcome Speech
- 12:40–12:50 Keynote Speech1: Understand China's 2025 Foreign Investment Encouraged Catalogue, by Victoria Li, Associate, International Business, Dezan Shira & Associates
- 12:50–13:00 Keynote Speech2: Chinese Market Trends & Consumer Behaviour for F&B Brands, by Ryan Molloy, Chief Executive Officer, RedFern Digital
- 13:00–13:30 Flexi member self-introductions
- 13:30–13:55 Q&A + Discussion
- 13:55–14:00 Closing Remarks
About AustCham Shanghai's Flexi Membership:
In 2025, AustCham Shanghai was proud to launch its new Flexi Membership, designed to support businesses without on-the-ground representation in the Yangtze River Delta that are actively engaged in trade and investment between Australia and China. The Flexi Membership aims to enhance connectivity, knowledge sharing, and engagement for companies seeking deeper market understanding and bilateral collaboration.
Webinar | Wednesday, February 11, 2026 | 12:30 - 14:00 China / 15:30 - 17:00 AEDT
