Event Details

Thinking One Step Ahead: Discovering Business Opportunities in China’s Regional Cities


On June 8, Sabrina Zhang, Partner at Dezan Shira & Associates and Jurriaan Meyer, General Manager of SRCC Transit Technology Co. Ltd. will discuss the challenges and opportunities for European companies – more concretely SMEs – in the non-tier 1 cities in China at an Inter-Chamber Working Group Meeting. The meeting is organized by the EU SME Centre, the European Union Chamber of Commerce and Accesspath.

As a rule, most European companies intending to operate in China tend to first look at cities like Beijing, Shanghai, or Guangzhou (also known as tier 1 cities) for business opportunities. Until recently, relatively little notice had been given to the urban centres that are actually poised to lead China’s economic growth, the ‘other tiers’. With the shift in the Chinese economy towards consumption and the increase in the incomes and purchase power of the residents of non-tier 1 cities, these metropolises – roughly 170 of which have more than one million inhabitants – constitute fertile fields of development for well-informed companies with the necessary knowledge on how to tap on these opportunities.

Ms. Sabrina Zhang will provide an overview of the current business environment in these urban centres and Mr. Jurriaan Meyer will talk about the experience of his company, a European enterprise operating in a non-tier 1 city. 


14:30-15:00 Registration & Networking

15:00-15:10 Opening Remarks

15:10-15:40 Presentation by Sabrina Zhang

15:40-16:10 Presentation by Jurriaan Meyer

16:20-17:00 Q&A & Exchange Session


Please email ecamela@eusmecentre.org.cn before June 7 to register with the name and date of the event in the subject line and your company information.

NOTE: This meeting is only available to European small and medium enterprises and SME intermediary organisations such as embassies or consulates, chambers of commerce and trade associations.

Beijing, China | June 8, 2018 | 3:00PM - 5:00PM
KASO Office Space, No. 40 Xiaoyun Road, Air China Century Towers, Podium Building 5th Floor, Chaoyang District, Beijing


  • Sabrina Zhang

    Country of Origin: China
    Title: Partner
    Office: Beijing Office

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