Event Details

Pre-SIAL Briefing Key Note Speech: Protecting Your Brand


Dezan Shira & Associates is delighted to give a key note speech on topic of Trademark Protection on 13th May in Pre-SIAL China 2019 Briefing.

The pre-show briefing is organised by the USDA Agricultural Trade Office (ATO) at the Kerry Center Hotel Shanghai, for all USA Pavilion exhibitors on 13th May. The briefing will include a discussion about how new-to-market companies can develop a marketing strategy for China and important information about SIAL, and will also include a presentation from local industry professionals about the eCommerce and “new retail” markets in China. After the briefing, an evening reception will be able to network with local importers, distributors, and other industry leaders.


Pre-SIAL Briefing Rundown
3:30 – 4:00pm   Registrarion
4:00 – 4:05pm   Opening Remarks
4:05 – 4:20pm   Making Your Product China Ready
4:20 – 4:35pm   Protecting Your Brand by Dezan Shira & Associates
4:35 – 4:50pm   New Retail Markets
4:50 – 5:00pm   Q&A
5:00pm              Briefing Concludes

Reception Rundown
5:00 – 5:30pm   Guests Check In
5:30 – 5:40pm   Welcome Remarks
5:40 – 7:00pm   Products Showcase And Networking
7:00pm              Reception Concludes


For more information about the event, please click here.


Kerry Hotel Pudong, Shanghai | 13th May, 2019 | 4 PM - 5PM CST
Pudong Ballroom 5-7, 3F Kerry Hotel Pudong, Shanghai, No. 1388 Huamu Road, Pudong, Shanghai


  • Lorena Miera Ruiz

    Country of Origin: Spain
    Title: Senior Associate
    Department: International Business Advisory
    Office: Shanghai Office

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