As the development of IT and Internet technologies, China’s retailing will have to face with digital reconstruction and should gradually step into new retailing era-the digital era of retailing with seamless combination of more efficient physical retailing and virtual retailing. New retailing in digital era will enable retailers and brand marketers understand their consumers in a comprehensive, quick and precise way via breaking through data barriers, empower consumers, merchandise and stores and reconstruction of their relationship. The brand output and operation efficiency will therefore be optimized the same time as improving consumption experience.
The summit will focus on the three themes “new retail, new consumption and new technology”. The key content will be “consumer-based, reconstructing the consumers, merchandise and stores, comprehensively optimizing the consumer experience,and creating digitalized retailing”. It will be aimed at providing the retails and brands the reference and help with the Omni- Directional digital transformation and innovation of front-end, Middle-end and back-end , finally improving consumer experience and retail enterprises’ efficiency.
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