CMO Worries - B2B Marketing Landscape Under New Normal
2020 is definitely a different kind of “super year”！B2B marketers all experienced the test of pandemic. In this conference，we try to find what CMO worries in enterprise strategy, change of industry and human terms. How can the marketers survive and develop in marketing structure shift? What's change in branding and PR works? What's the new uncertainty in new marketing scenario for the post pandemic future and how to guarantee the effects？
According to our CMO speakers, they are fighting from high speed growth to sustainable growth in "new normal" situation：(1) New features and trends in 2021 marketing planning. (2) 2021 new logics of CMOs (3) Discussion about high frequency and low efficiency in digital construction. (4) New to do list in "new normal" situation. Of course, this time we will see more positive measures and new marketing logics and strategies. The theme of World B2B Marketing Chief Congress 2021 is “CMO Worries - B2B Marketing Landscape Under New Normal”!
- 3 day congress with 10 prominent keynotes in Day 1 main conference and 64 plenary sessions in Day 2&3 with 8 sub-tracks of well-designed specifics in B2B Marketing.
- Great content with great speakers: 70+ B2B marketing KOLs. Over 95% speakers are director level from B2B party A company.
- Special track from the congress partner.
8 sub-tracks include:
Track A: New Infrastructure | 营销新基建
Track B: DTC of B2B | 终端客户营销
Track C: IP Marketing | IP营销
Track D: CMO Worries | 2020 CMO之忧2020
Track E: Digital Construction | 数字化建设
Track F: Content & Creative Thinking | 内容&创新
Track G: Brand & PR | 品牌&公关
Track H: New Marketing Strategy 2022 | 营销新常态
For previous speakers’ video interview, please view the CONTNET100 website to watch more.
Event Contact Details:
Phone: + 86 21 5631 3008
For more information, please visit the event page here.
Shanghai, China | January 12-15, 2021