Rohini leads content marketing, brand strategy, and multi-channel communications for Asia Briefing and Dezan Shira & Associates. She shapes the firm’s digital and editorial ecosystem by guiding strategic content initiatives, enhancing brand visibility, and scaling Asia Briefing’s reach through global partnerships. Her work supports multi-market engagement, strengthens thought leadership, and advances the development of high-impact knowledge platforms across Asia.
She manages the development of the Asia Briefing portals, bookstore, and Asiapedia platform, while driving SEO-aligned content growth across priority markets. Rohini also oversees social media strategy, publication distribution, and global content syndication, working closely with editorial, design, and regional marketing teams to ensure brand consistency across all touchpoints.
Her portfolio includes leading large-scale content transformation projects —such as enhancing Social Media strategies, design marketing initiatives and Doing Business portals, as well as supporting international desks and regional offices on cross-border marketing initiatives.
Prior to joining Asia Briefing, Rohini worked as an external consultant for the Center for Regional Trade under India’s Ministry of Commerce and previously served as Assistant Manager – Supply Chain Operations at Lidl in the UK.
She holds a certification in Business Data Analytics from the Indian Institute of Management Kolkata, an M.Sc. in International Management from Loughborough University (UK), and a B.Sc. in Mathematics from the University of Delhi.
Rohini's expertise: